U-Save Goals & Objectives
When determining the goals and objectives of the project we will present and discuss the importance of First Impressions. NexGen considers "potential" consumers as any individual(s) that you would like to sell your product to, provide a service for, or influence with your message. We will then determine the target market, including the width and depth of the potential consumer in that market.
The "Real" Needs of the Client
Many times perceived needs and real needs are not necessarily one-in-the-same. Perceived Needs are many times based on classic models used to convey a message. That is, television, newspaper, and magazines. More recently the internet and interactive BluRays and DVDs have become part of the classic model. By identifying your target market's depth, we determine if your perceived needs match your real needs. If not, then we determine whether to either expand or contract the means necessary to reach your potential customers .
The Budget
To properly achieve your goals we must next determine your budget. What are you willing to invest in the project, what revenue do you anticipate as a direct result of this project, and will this revenue stream justify the overall cost of the project? Have costs, outside of the production costs been considered?
- Duplication and/or reproduction costs?
- Broadcasting time via television or radio?
- Ad space for printed materials?
- Distribution costs?
What funding methods have you considered, outside of your own investment?
- Finding outside investors?
- Borrowing against projected sales?
- Co-op? Sharing the cost with others. ie. others with the same message or product such as auto dealers selling the same vehicle in different parts of a geographic area; or manufacturer sponsored/co-op funding?
- Government or Agency funding?
- Sponsorship by a third party?
- PSA (Public Service Announcement). Many broadcasters and cable companies will "air" your message without charge as long as the message is "in the public's interest", and in some cases will even provide funding for your message to enhance their "community service" image.
Achieving Your Goals and Objectives
NexGen provides a full compliment of video production services:
- Real-time non-linear editing in HD or SD
- Compositing and special effects
- 3D Animation
- 64-Bit graphics capabilities
- Audio "sweetening" and 5.1 Surround Sound editing
- BluRay and DVD authoring
- Numerous conversion formats for BluRay, DVD, CD, and the Web
- A variety of HD/SD camera packages, including teleprompter, HMI, and standard lighting kits
What this means for you is that you could walk in with an idea and walk out with a finished product. Does NexGen do everything? No, but we don't want to do everything. We do video production, and not many do it better! NexGen can guide you through the maze of completing your project on time and within your budget. We have worked with the best agencies, producers, directors, writers, photographers, on-camera and voice-over talent there is. And when necessary, we can match their talents with your needs and budget.
Getting Your Message Out
With the proliferation of digital information, "Getting your message out" is easier than ever. Digital information gathered during the video production process can be disseminated through the use of video tape, digital video media (BluRay and DVD), over the internet (websites, streaming media, YouTube, etc.) incorporated into Power Point and other presentation platforms, and in printed mediums. Once your video production is complete you can use that information to either progress immediately with your next level of promotion, or wait a while and continue your promotion via a variety of promotional mediums.